• Skip to main content
  • Skip to footer

Call Us · Text Us* · Submit your resume

Pacific Coast Hospitality

  • Why us?
  • About Us
    • Who we are
    • Who we work with
    • Affiliations
  • Clients
  • Candidates
    • Submit your resume
  • Restaurant Positions
  • Resources
    • Hospitality Resources
    • Hospitality industry resume
  • Contact
  • Blog
You are here: Home / Blog / Your Most Loyal Customer? Your Employee.

Your Most Loyal Customer? Your Employee.

June 26, 2018 by PCHblog

restaurant kitchen
Step back for a moment and think about who delivers your highly sought after, dreamed about and prized guest experience time and time again? It’s not your customers who bring that on for themselves… It is your employees who make the customer’s loyalty a reality for your business.
 
Facts show that employees spend half of their lives at work and that when employees are unhappy at work, the service and experience guests receive suffers.  When you start to realize how your employees are truly your greatest customer, you quickly begin to evaluate the areas that they draw likes and dislikes about your business from:
 
  1. The physical environment in which an employee works.
  2. The support and tools an employer provides to effectively do the job.
  3. How an employer takes an interest in the well-being and success of employees.
Let’s break it down.
 

The physical environment in which an employee works determines their morale about the work.

What’s it like in the back where your guests don’t dare see? Well lit? Ample space for employees personal belongings? How you offer your employees space to start and end their work day shows how greatly your value their role. Because in the end, you can’t expect top rated customer service from employee’s who feel distrusted and discounted. Successful businesses focus on creating memorable employee experiences to keep their staff engaged and happy which always overflows into their customer experience and bottom line.

In the heat of the moment, having tools and training that don’t really apply to guest needs, creates great frustration for employees.  

Each employee is at the forefront of using the support and tools you provide. When was the last time you asked for feedback on the effectiveness, ease of use and enjoyment of those tools? Everything from POS to menu displays, your employees are your most valuable resource in gaining feedback to better your business.

How can you ensure you’re treating your employees as your most loyal customer?
 
Engage with them and take an interest in the well-being and success of them, beyond your business walls. 
 
No one knows how to upgrade the employee experience better than your employees themselves. Ask them what they love about working in the company and what they would want you to do differently to reduce frustrations and improve work conditions. And after you’ve listened, listen again to hear about their personal likes, interest and status. You might just find out that you’ve got the most eclectic, interesting and exciting team in town!

Filed Under: Blog

Get the PCH blog in your email

We won't share.

Footer

Pacific Coast Hospitality logo

Get in touch

write to us: steve@pacificcoasthospitality.com
give us a call:
415-794-7501

Or, send us a text*

*msg & data rates may apply


  • Facebook
  • LinkedIn

From our Blog

wooden front desk for reception

New Norms in Hospitality Hiring

February 13, 2024 By Steve Weber, PCH

Restaurant Recruitment :: Portland · Seattle · San Francisco · Los Angeles · San Diego · Honolulu · Anchorage · Vancouver, BC


Copyright © 2024 · Pacific Coast Hospitality
About this site · Log in