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Revitalizing Hospitality Hiring: Strategies to Attract Top Talent in 2024

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Revitalizing hospitality hiring goes beyond the traditional job ad.  In 2024, hiring demands a fresh approach to attract and retain top talent.  It’s about creating an appealing narrative, leveraging technology, and showcasing a workplace that prioritizes growth, inclusivity, and a positive work culture. The focus is on not just hiring top talent but also retaining them by providing an environment where they can thrive and contribute meaningfully.  Here are seven strategies tailored for the hospitality sector that focus on innovation and effectiveness.

1. Employer Branding Reinvention

Start by crafting a compelling employer brand that transcends traditional job postings.  Showcase company culture, career growth opportunities, and commitment to employee well-being.  Social media video content, employee testimonials, and interactive recruitment events can bring this brand to life.  Engage with potential candidates through live Q&A sessions or virtual tours.  Be sure to emphasize the unique experiences and learning prospects available within your establishment.

2. Personalized Guest Experiences for Recruitment

Have you considered turning the guest experience into a recruitment tool?  Invite potential hires to spend a day in the environment, engaging with staff and experiencing the culture firsthand.  This immersive approach allows candidates to envision themselves working within the establishment and fosters a sense of belonging.

3. Collaborative Hiring Events

Be a trailblazer and organize industry-wide or community-oriented hiring events where multiple hospitality brands participate. This collaborative approach not only pools talent but also showcases the vibrancy of the industry. It fosters a sense of community among candidates and allows for cross-brand exposure.

4. Tech Integration for Seamless Processes

Maybe it’s time to implement tech-driven recruitment processes. Use AI-powered platforms for initial screenings, chatbots for candidate queries, and virtual reality simulations to assess skills in a simulated environment. These innovations streamline hiring while showcasing your commitment to cutting-edge practices.

5. Emphasis on Career Development

It is vital to highlight robust training programs and career development opportunities. Create a clear trajectory for advancement within the organization, emphasizing continuous learning and skill enhancement. This not only attracts top talent but also retains them by showing a commitment to their growth.

6. Flexibility and Work-Life Balance

Let’s all acknowledge the changing dynamics of work preferences.  Potential candidates are seeking offers that include flexible work schedules, remote work options where feasible, and a focus on work-life balance. Emphasize the importance of well-being programs, mental health support, and inclusive policies to create an attractive work environment.

7. Sustainability and Social Responsibility

Many top talents seek workplaces aligned with ethical values.  Demonstrate a commitment to sustainability and social responsibility by showcasing eco-friendly initiatives, community involvement, and ethical business practices.  This in turn will attract individuals who share similar values.

#1 Tip to Encourage Innovation in Your Restaurant

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Chef holding a plate of food

Chef Christ Kimura from Lee Kum Kee (Hong Kong-based company specializing in Chinese and Asian sauces) says, “. . . innovation is one part creative, one part operational,”  To sustain your restaurant, the dishes have to have interest or connect with the customers, AND it has to be executed consistently.  The solution?  Rethink pantry staples.  Finding simple ways where one ingredient can be added to create a signature sauce or dish solves many challenges.  First, it reduces the ingredients a chef needs to order.  In addition it simplifies prep and streamlines the cooking process.  Implementing this simple solution goes along with the already shrinking menus and the financial need to purchase fewer ingredients.

Food costs are continuing to rise.  Whether it be supply chain challenges or inflation, everyone is feeling the effects.  As an individual, this affects your wallet and as a restaurant, you feel those effects with less foot traffic.  People are having to stretch their budgets, and often that means decreasing restaurant visits each month.  Mix this with the continual struggle to find hourly staff and the weight to keep the doors open is almost unbearable.  

Today’s chefs are constantly interrupted and their time is split in the kitchen and other day-to-day tasks.  Focusing on both innovation and execution is a challenge. However, a huge part of being a chef is creativity.  Being able to play in the kitchen and create new recipes is a vital part of the job.  And equally important, it keeps patrons returning.  So, how is a chef to innovate new recipes that attract customers while protecting the bottom line?

Take a look at your menu and find areas where you are using ingredients for only one dish.  Remove or tweak those recipes so that the ingredients are used all over the menu.  The fun part?  If done well, your patrons will never know that the star of your appetizer is also used in your signature dressing.

Maybe innovation is just one ingredient away?!

The Time Between an Accepted Job Offer & the First Day: A Guide to Success

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What does your pre-employment onboarding process look like these days?  You desire your new employees to acquire the necessary knowledge, skills, and behaviors in order to become effective organizational members and insiders.  But how effective are your current practices? 

As the competition continues to heat up for employers, pre-employment onboarding is more important than ever.  Niki Jorgensen, a Forbes Councils Member, says “The time period between an accepted employment offer and the first day on the job is not only critical to extending the company culture, but also in helping to ensure new hires remain with the company for the formal onboarding process and beyond.” 

Building and maintaining your successful company begins with effective recruitment practices.  Avoid being ghosted by a top candidate and consider revamping these four areas of your pre-onboarding process: support of key personnel, the welcome, communication, and expectations.

Start by looking into your support of key personnel.  This is where the onboarding process actually begins.  Who are the people that play an integral role in remaining connected to new hires before the formal program begins?  For you, this might be a hiring manager, recruiter, or even direct supervisor.  Consider providing your key personnel with communication templates that can be personalized.  This will result in consistent messaging that supports the culture and strengthens your brand.

Second, make a fantastic first impression and offer a friendly welcome.  You can establish an inviting environment for your new employees which sets the tone for positive company culture.  Consider creating a personalized welcome video that will make new hires feel appreciated and part of the team.  If possible, feature future co-workers in onboarding videos.  This will help new hires put faces with names before day one.  

Next, identify and implement a process for ongoing communication to remain in contact with new hires.  If you can continue communication with a candidate after a job is accepted, this will help to alleviate any doubts and enable them to feel a more immediate connection to the company.  Try a brief weekly phone call or e-mail.  You can share new information as well as ask additional questions.

Finally, set and communicate expectations.  Let your new hire know exactly what to expect the first week.  Consider sharing a clear, written agenda, including introductions to key personnel and team members, required training sessions, completion of online forms, etc. This may all seem routine for you.  However, you can use your knowledge to set your new hire up for success.  Providing an organized schedule of events in advance not only helps new employees, but also results in more engaged new hires.  And that will lead to less employee turnover.

Where The Local Flavor Is… That’s Where The People Are!

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The rise of local establishments giving guests a farm to fork experience has been increasing in the last few years all throughout the restaurant scene. So much so, that we consistently make it a priority to work with some of the best and most unique local and independent restaurants.

What’s the hype about independent restaurants and where is it coming from?

Millennials love local flavor

The more organic, fresh and just picked from out back the menu can get, the more young people are going to like it. As a rising trend in the restaurant industry, the local sourcing and flavors is something chain restaurants just can’t offer.

Television Shows Featuring Hidden Gems

Some of the hottest television shows today are centered around trial and error at a variety of local restaurants. Take “Diners, Drive-ins and Dives” on the Food Network for example, it’s become a badge of honor to be featured as the latest funky, fresh and local restaurant for all to try. There are countless other shows on the Food Network, Cooking Channel and other channels highlighting interesting local restaurants. Much like how HGTV has impacted the way we all shop and buy houses, the Food Network has impacted the way diners pick restaurants.

Do you deliver?

Consumers clearly want food to be delivered directly to them and the trend is being aided by apps which offer anything at any time to anywhere. It’s the biggest single trend in the industry, and many in the business are studying the rising trend. But when it comes to local establishments, diners have demonstrated a willingness to pay higher prices for local cuisine and fork over an extra buck or two for delivery.

Social Media

Have you left a review? Local establishments spread like wildfire by the reviews diners are leaving. Reviews on Google and Yelp remove the risk factor associated with picking an unknown local restaurant. Social media spreads the word about these restaurants more efficiently.

None of this is to say that chains can’t gain a rise in popularity. They can, but general trends show that independent establishments are the newest hotspots.

Pacific Coast Hospitality has partnered with great locally owned and operated independent restaurants and food outlets and will continue for the long haul. We pride ourselves on seeking leadership that meets the demands of the unique industry and enjoy the creative career opportunities each position offers.

Where The Local Flavor Is… That's Where The People Are!

by

The rise of local establishments giving guests a farm to fork experience has been increasing in the last few years all throughout the restaurant scene. So much so, that we consistently make it a priority to work with some of the best and most unique local and independent restaurants.
What’s the hype about independent restaurants and where is it coming from?

Millennials love local flavor

The more organic, fresh and just picked from out back the menu can get, the more young people are going to like it. As a rising trend in the restaurant industry, the local sourcing and flavors is something chain restaurants just can’t offer.

Television Shows Featuring Hidden Gems

Some of the hottest television shows today are centered around trial and error at a variety of local restaurants. Take “Diners, Drive-ins and Dives” on the Food Network for example, it’s become a badge of honor to be featured as the latest funky, fresh and local restaurant for all to try. There are countless other shows on the Food Network, Cooking Channel and other channels highlighting interesting local restaurants. Much like how HGTV has impacted the way we all shop and buy houses, the Food Network has impacted the way diners pick restaurants.

Do you deliver?

Consumers clearly want food to be delivered directly to them and the trend is being aided by apps which offer anything at any time to anywhere. It’s the biggest single trend in the industry, and many in the business are studying the rising trend. But when it comes to local establishments, diners have demonstrated a willingness to pay higher prices for local cuisine and fork over an extra buck or two for delivery.

Social Media

Have you left a review? Local establishments spread like wildfire by the reviews diners are leaving. Reviews on Google and Yelp remove the risk factor associated with picking an unknown local restaurant. Social media spreads the word about these restaurants more efficiently.
None of this is to say that chains can’t gain a rise in popularity. They can, but general trends show that independent establishments are the newest hotspots.
Pacific Coast Hospitality has partnered with great locally owned and operated independent restaurants and food outlets and will continue for the long haul. We pride ourselves on seeking leadership that meets the demands of the unique industry and enjoy the creative career opportunities each position offers.

Consumers On the Move… Quick Service Restaurants On the Rise

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Swing by the taco shop or made to order sandwich place down the street to rush in and grab a quick bite to eat… it’s the common routine for many at breakfast, lunch and dinner. But it’s more than a quick place to grab some grub.
Fact is, fast casual dining establishments are currently the fastest growing foodservice segment globally. According to new research, consumer foodservice sales grew 5.7 percent globally in 2015, and within that growth, QSRs grew 10.4 percent, being the highest rising segment in the industry as a whole (Euromonitor).

PCH is working with a variety of QSR and fast casual brands which require superior candidates to rise with the demands of the industry and thrive in a unique environment. More than just a job placement, often these QSR and fast casual concept dining brands go far beyond the walls of their company are very involved in their local communities and place great emphasis on their teams social responsibility to the surrounding areas.

These openings are for the placement of candidates who don’t fit the mold of traditional or cookie-cutter idealistic and routines. We’re placing candidates who are unique in their passion for hospitality and personal development. musical Eclectic, artistic, diverse… come one, come all, if you are a breakout from the mold of standard we have a career fit for you with our latest openings.

It takes a special kind of manager to be able to keep up with the rising demands of consumers at each and every quick service restaurant. The ideal candidates for quick service restaurants must possess a track record and passion for delivering outstanding guest experiences, mentoring and developing others and thrive in an environment of rapid expansion and personal development. Our leaders which we place with pride at every restaurant position must maintain high standards of restaurant cleanliness, sanitation, food quality, and facility management.

Do you have the skills, determination and commitment it takes to take a QSR to the next level and meet consumer demands?

Some of the leading fast food brands have taken initiatives which aim at adopting the traits of some of the successful fast casual upstarts, to defend their market share. From upgrading menu items to creating on-the-go options consumers are not far from the newest and easiest places. Along with exceptional menu items, it’s all about the atmosphere of the QSR, the more trendy the space the better.

Pacific Coast Hospitality is looking for candidates who are ready to take on the QSR industry. Candidates who want to engage in initiatives to adopt the trends of fast casual upstarts and candidates who are ready to emerge in a QSR at the core.

PCH represents a unique sector of the QSR industry with job openings in privately owned and regionally operated establishments. Many are grounded and pride themselves in serving locally sourced ingredients and fresh, made from scratch menu items. Most of these QSR establishments have been recognized on industry lists like Top 100 Brands, Top Growing Brands, Hottest New Concepts, and similar. All are emerging and growing, placing their stake in the QSR industry as a whole.

Are you ready to rise with the fastest growing foodservice segment globally? The opportunities are at your fingertips.

What’s On Tap?

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Craft beer continues to be one of the hottest trends of 2016 within the restaurant industry. This has restaurant owners flocking to microbreweries local and global to take advantage of what’s offered. Once thought of as a man’s drink, women have taken a stake in the beer industry ensuring their popularity and preferred beers are made available too.

Millennials are keeping the craft beer industry in the rise, with a strong demand for authenticity, taste and a good story behind the origination of what they’re drinking when dining out.  It’s no secret, millennials loyally support businesses that make a difference.  Millennials like to feel unique, and drinking locally made, regional craft beer does just that.  Once they’ve found their favorite beers, they will return time and time again to drink it. When it’s on your restaurant’s menu, that means they’re ordering your food, because beer drinkers are often hungry too… can you hear the tab adding up yet??

Studies show that craft beer drinkers spend more money than traditional beer drinkers.  GuestMetrics shows, the average guest check that includes food and a craft beer drinker’s food and beverage check rings in at $86.00.
With the loyalty and increase in sales craft beer drinkers bring, what can you do to gain the advantages too?
Step up your drink menu! Offer small-batch beers from local brewers within your community and around the world.
Match your beer selection to the season… can we say pumpkin ale?
With your seasonal selection, offer some pairing on the menu matching what drinks best with what fare.
Bottom line: craft beer drinkers spend more money and are often more loyal customers. So, what are you waiting for?
Along with the rising trend of craft beer, PCH is part of the movement offering exciting careers with some of the west coast’s hottest crafts breweries.
Inquire today about our latest opening.

What's On Tap?

by

Craft beer continues to be one of the hottest trends of 2016 within the restaurant industry. This has restaurant owners flocking to microbreweries local and global to take advantage of what’s offered. Once thought of as a man’s drink, women have taken a stake in the beer industry ensuring their popularity and preferred beers are made available too.

Millennials are keeping the craft beer industry in the rise, with a strong demand for authenticity, taste and a good story behind the origination of what they’re drinking when dining out.  It’s no secret, millennials loyally support businesses that make a difference.  Millennials like to feel unique, and drinking locally made, regional craft beer does just that.  Once they’ve found their favorite beers, they will return time and time again to drink it. When it’s on your restaurant’s menu, that means they’re ordering your food, because beer drinkers are often hungry too… can you hear the tab adding up yet??

Studies show that craft beer drinkers spend more money than traditional beer drinkers.  GuestMetrics shows, the average guest check that includes food and a craft beer drinker’s food and beverage check rings in at $86.00.
With the loyalty and increase in sales craft beer drinkers bring, what can you do to gain the advantages too?
Step up your drink menu! Offer small-batch beers from local brewers within your community and around the world.
Match your beer selection to the season… can we say pumpkin ale?
With your seasonal selection, offer some pairing on the menu matching what drinks best with what fare.
Bottom line: craft beer drinkers spend more money and are often more loyal customers. So, what are you waiting for?
Along with the rising trend of craft beer, PCH is part of the movement offering exciting careers with some of the west coast’s hottest crafts breweries.
Inquire today about our latest opening.